How to Resell Sneakers and Streetwear

Part 1: Getting Started

Part 2: Business Basics, Ethics, and Tips

Part 3: Buying

Part 4: Selling

Part 5: What now?

This is a multipart guide aimed to bring value to all kinds of resellers. Whether you’ve been in the game for years or you’re just getting started, this should be useful. If you’re 13 or you’re 30, there is always more to learn.

“Reselling streetwear” refers to buying limited sneakers and streetwear items and selling them to others for a profit. It doesn’t matter when or how you buy the product if you can buy something and sell it for more than you paid you are reselling.

While reading, keep in mind the lessons in this guide can be applied to more than just limited streetwear.

What now?

You might have resold one item by now, or fifty. What do you do with the money? What do you do next?

Review your goals

Back in part one, Getting Started, you were asked to write your goals down. What did you write down? Have you met your goals yet?

If you have, great. However, this seems unlikely. Just remember – if you put your mind to achieving a goal, you will reach it.

It just might not happen in the time period you expect.


A lot of people equate money to happiness, especially younger kids. This happens due to the environment they’re in and the people with fancy cars, clothes, etc they see on social media and TV. You might be making money, but are you happy? If so, are you happy because of the money, or because of what you’re doing?

How to Resell Sneakers and Streetwear

If you’ve made some money reselling, you’re doing something right. If you were able to make $200, you can make $400. Don’t settle. Don’t get high on your own supply. If you bought a pair of Yeezys to resell but decide you want to wear them to school or to the club, think twice. Is that really going to make you feel better?

If you’re truly in love with shoes, or nice cars, or watches, or whatever it may be, then that’s different. But if you feel the need to get a fancy car just to show off, you’re probably trying to cover up an insecurity somewhere else. You see this a lot with high schoolers. They want to wear the fresh kicks, flex their money, prove to others that they’re “poppin”.

On top of that, they want to make themselves feel good. If you are in high school and have made money reselling – think twice before you spend it on drugs, food, and materialistic items. You might be chasing short-term happiness.

If you’re talking about how much you’re going to accomplish and enjoyed what you’ve accomplished so far, then keep going. Use that money wisely and put it back into reselling or another business. If you talk about your big goals, your actions better match your words. Buying a $400 Gucci belt might make you feel good when you buy it, but eventually, you’re going to wish you put that back into your business.

Keep growing

Whether you met your goals or not, you’ve probably learned a lot. You need to figure out a way to continue to grow. Stay focused on your goals and when you reach them, set new ones.

Read books. Listen to people. Try new things. Stay open-minded and never stop learning.

If you sold 100 pairs of shoes, what can you do to double that next year? What aspects of reselling are you struggling with? Maybe it’s shipping shoes out on time, maybe it’s providing good customer service. Maybe you’re not growing your audience enough, or the alternative –  you’re taking shortcuts to try and grow it faster.

Just a short note – a lot of people are conditioned to hate reading because of school. Here’s a little secret – books contain knowledge. If you struggle with reading, listen to audio books. Books contain knowledge and can change your life.

How to Resell Sneakers and Streetwear

*We don’t actually recommend Tai Lopez – make your own judgments about this guy

Books to read:

– The Tipping Point by Malcolm Gladwell

– The Four Hour Work Week by Tim Ferris

– Trust Me I’m Lying: The Confessions of a Media Manipulator by Ryan Holiday

– The Dip by Seth Godin

– The Game by Neil Strauss

– How to Win Friends & Influence People by Dale Carnegie

– The Alchemist by Paulo Coelho

– The Power of Intention by Wayne Dyer

– Outliers by Malcolm Gladwell

– Think and Grow Rich by Napoleon Hill

– The Power of Now by Eckhart Tolle

– The Thank You Economy by Gary Vaynerchuk

A couple people to listen to:

Tony Robbins

Eric Thomas

Neil DeGrasse Tyson

Jim Carrey

Will Smith

Kobe Bryant

Tim Ferris

Tom Bilyeu interviews

Gary Vaynerchuk

Last word

Hopefully, this guide helped you in some way. You can have all the information in the world, but if you don’t apply it it’s useless. Go out there and make stuff happen!


If you enjoyed this guide, check out the other articles on our blog. These articles are loaded with practical advice like how to get multiple shoes shipped to the same address, where to get proxies, what servers are, and more.

This is the final part of a five-part guide on how to resell sneakers and streetwear. If you haven’t read the complete guide, start with part one.

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