2017 was a great year for sneakers.
The previously undisputed champion of the sneaker market, Nike, has been forced to up their game now more than ever as brands like Adidas continue to grow. As the sneaker market continues to blossom, the competition has become steeper than ever. With Adidas, Reebok, Nike, Gucci, Vans, Off-White, and more all dropping hot shoes, it’s hard to choose when to cop and when to drop.
#10. K-Swiss Gary Vee 002
Chances are you weren’t expecting these. That’s no surprise. However, Gary Vaynerchuk is an iconic entrepreneur. Love him or hate him, you’ve probably heard his loud voice at some point in your life. There’s no denying how influential Gary Vee is, and it’s awesome to see that an entrepreneur can release a signature shoe (and have them sell out!).
P.S. We included Gary V on our list of recommended books in part five of our How to Resell Sneakers and Streetwear series. Go check it out!
#9. Gucci “Ace sneaker with flames”
As stated on Gucci.com, this sneaker is simply titled “Ace sneaker with flames”. Accurate. While luxury and sneakers have been mixed before, it’s always nice to see Gucci dropping some original heat.
#8. Adidas Ultraboost LTD “Future Craft 4D”
Adidas worked with the tech company Carbon to make these beauties happen. Whether you’re a fan or not, you can’t ignore what this shoe means for the industry. This shoe was built from “light and oxygen through a process called Digital Light Synthesis”. While Adidas only dropped a limited amount of these in 2017, we’re excited to see what new technology is used in 2018.
#7. Adidas Yeezy Boost 350 V2 “Zebra”
Hyped? Certainly. That doesn’t matter – the Zebra colorway of the Yeezy Boost 350 V2 is debatably the best Yeezy V2 colorway to date. The best Yeezy ever? That’s hard to say. Check out our list of Every Yeezy Ever Released and get back to us.
#6. Air Jordan 1 Retro High OG “Royal”
Another Jordan 1…how long will Nike continue to pump out this silhouette? We’re hoping they never stop. The Royal 1 is one of the most recognizable Jordan 1s ever, so a retro release is always welcomed. These were clean, limited, and brought us back to the days where Jordans were dropping and selling out on a weekly basis.
P.S. Check out our post Every Jordan 1 Retro High OG Ever Released.
#5. Adidas Yeezy Powerphase
It’s nice to see Ye and Adidas continue to bring new trends to the market. Matt Powell might disagree, but Kanye is one of the most influential people of this generation. The powerphase model is nothing special but it caused thousands of people to break out new outfits and try something new.
#4. Nike Air Max 1 OG “University Red”
Tinker Hatfield designed the Nike Air Max 1 and Nike released it in 1987. This was the first ever shoe to show a visible air unit and quickly became a staple in the Nike sneaker line. 2017 brought the original colorway back and it was more than welcome!
Reminder: Nostalgia is an incredibly powerful marketing tool!
#3. Air Jordan 6 Retro “Gatorade”
Nike promised the return of limited release Jordans in 2018. They sure are ending 2017 on a good foot – the Jordan 6 “Gatorade” drops December 30th and rings in the New Year with a bright green upper. These are super clean and a sign of good things to come in 2018.
#2. Air Jordan 4 Retro “Kaws” – Grey
If you don’t know what Kaws is, go check out this interesting video. A graffiti tag turned brand, Kaws has become a staple in culture with collabs ranging from Kanye West, to Comme des Garcons, to M&M’s. Adding to the impressive list of collaborations is Jordan. Just months after seeing the grey colorway release, a black version followed. We’re interested to see where this new relationship leads.
#1. The Ten: Air Jordan 1 “Off White”
Virgil Abloh created ten shoes for Nike this year, dubbed “The Ten”. Off-white is known for its limited drops and high prices – the Off-white signature look combined with the Jordan 1 silhouette was an instant favorite among fans. The never seen before zip tie style lace introduced a whole new concept of sneakers and we’re excited to see where things go from here.
2017 was a great year for sneakers but we have a feeling 2018 will be even better! If you liked this article, follow us on Twitter to receive updates regarding new content and check out the other articles on our blog.